“I think the most challenging part was never meeting Tom and it being a virtual classroom,” Ramsay said. “He asked if I had any input for him and I thought about it and wanted to involve some students in it,” Norman said.Īs an unconventional class, Ramsay said she never spoke to Bell or Splitt during the process and would only contact Norman as needed. Norman said he wanted to find Splitt’s music on either CD or as an MP3 download, which led him to Splitt’s website with the two getting into contact soon after. “It really made a big impact on me because it was the time in my life where everything was changing, going from high school to college, and it was such beautiful, emotional music.” “I was 18 when I picked up a Tom Splitt album, and I picked up a couple more in the few years after that,” Norman said. While Bell and Ramsay may have been initially uncertain of their class expectations, Norman, a professor of marketing, had been in contact with Splitt and developed the class to assist him. Norman gave to us over the summer, to put together a whole marketing plan for Tom Splitt, literally from start to finish,” Bell said.īell had taken a Marketing 101 class with Norman the previous year and was eager to sign up for another course with him, even if he may not have known exactly what it would entail. “(Splitt) wanted to get back into the music game re-release his music and up his sales on his old albums and it was up to Cheyenne and myself, through five assignments that Dr. Aaron Bell and Cheyenne Ramsay didn’t initially know what to expect when they signed up for Professor Andrew Norman’s upper-level business class over the summer.Īs the only two students enrolled in the course, the seniors participated in the independent study with the purpose of assisting pianist Tom Splitt with his marketing campaign.
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